Paul Gauselmann's German gaming group and its smiling Merkur sun
Models we carry
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Our Trio Max is the Avantgarde Max Trio, the larger, more VIP version of the Avantgarde that Merkur launched at ICE London in 2020. It carries three nearly edgeless 31.5-inch Full HD slim displays in the black series design, runs on Merkur's GForce Ultra HD multigame platform, works with the main casino management systems and can take an optional video button panel.
The Avantgarde is Merkur's two-screen cabinet, with a pair of glossy 27-inch Full HD widescreen monitors framed by brilliant colour effects. Merkur rates it compatible with all major online systems, and in 2019 called it its best seller in Latin America.
The Avantgarde Trio adds a third glossy 27-inch Full HD monitor above the two game screens, used for video content or jackpot signs. Merkur also sold it in a black finish, and in 2019 said it had been a big success from the day it went on sale.
Source tags: MFR = the manufacturer's published documents · REG = a regulator's document · press / dealer = not yet confirmed by the manufacturer.
1957Founded by Paul Gauselmann
EspelkampHeadquarters, Germany
€2.10BGroup revenue, 2025
2020Avantgarde Max launched at ICE London
About Merkur
Paul Gauselmann started in 1957 running jukeboxes on the side, went full time as a gaming machine operator in 1964 and opened his first arcade, in Delmenhorst, in 1974. In 1977 the group's first self-built machine, the Merkur B, became a hit in Germany, and its smiling Merkur sun became the company's trademark.
Merkur Gaming was created in 2005 to develop and sell gaming machines and later became part of adp Gauselmann, keeping the Merkur name. The group, based in Espelkamp and Lübbecke, renamed itself the Merkur Group in early 2024 and reported €2.10 billion in revenue and more than 15,000 employees for 2025. Paul Gauselmann retired in October 2024 and died in August 2026.
Latin America has been a strong market for Merkur's cabinets. Merkur Gaming Peru marked ten years in 2023, there is also an Argentine operation, and in 2019 a Merkur director called the Avantgarde the company's top seller in the region. In 2017 Avantgarde slant tops went onto the floor at Enjoy Punta del Este in Uruguay after a trial.
Key dates
1957Paul Gauselmann starts out operating jukeboxes.
1977First in-house machine, the Merkur B.
2005Merkur Gaming is created.
2017Avantgarde installed at Enjoy Punta del Este, Uruguay.
2020Avantgarde Max and Max Trio launch at ICE London.
Specifications come from published manufacturer and trade-press sources; confirm the exact configuration of any unit with us before you buy. Brand names and logos belong to their respective owners.
